Apologies to all readers for the lack of updates … I have been much too tired the past few days to perform a meaningful analysis and post online. But I felt documenting something about the overall video game industry is important.
Currently the US is in the midst of a credit crisis, an oil shock, a recession, a failure within the financial industry, etc. however the media would like to spin it. But to sum it up, basically, America is right now in deep $h!+.
Ok … so what does this have to do with Video Games? Everything.
Video games are more or less recession-proof, oil-proof, XXX-proof (and no XXX does not mean porn … its a placeholder to replace with any other problems America has). But what this all comes down to is money. Less money in the pocket of the consumers. Why is video games this-proof and that-proof.
Video games offer one of the highest value proposition when it comes to someone getting the bang for the buck. One good game on a console or a PC generally lasts a good 30-60 hours, maybe even more. A good example is WoW. Over the course of 1 week a person would play on average 2 hours a day, or 14 hours for the week. For the month, it would result in 56 hours. For $15 bucks a month, the consumer gets 56 hours worth of entertainment … w/o traveling expense … that is one heck of a deal compared to other forms of digital entertainment.
Gaming sales have not slowed in the wake of these problems the overall economy is facing. Rather it is still growing in mid-high double digit figures, an impressive rate considering the size of the industry. Sales should continue, and the cash strapped consumer will find every more creative ways to spend the money extract the largest possible value from each dollar spent. For more and more people it will be video games.
*Small Note (for myself in the future and everyone else): This post focuses purely on the overall crisis of money leaving the pockets of customers and it’s impact on the video game industry.